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This book is a practical guide to building and leading high-performing teams, inspired by what we can learn from the Beatles. I break it down into four core pillars — The Bus, Catalytic Vision, Esprit De Corps, and The Magical Mystery — that help leaders get clear on where they’re going, define who’s doing what, strengthen relationships, and keep growing without falling apart.

It’s not just a Beatles book. And it’s not just a leadership book. It’s a powerful blend of the two — crafted by Dan Absher to explore how the Beatles’ journey offers enduring lessons in collaboration, innovation, and team magic. Think of it as “Good to Great” meets Get Back.

Both. You’ll get reflective questions, frameworks, and actionable insights — alongside rich, heartfelt storytelling and lesser-known Beatles lore. It’s designed to inspire and equip.

Leaders, dreamers, entrepreneurs, coaches, and creatives — basically anyone who’s trying to build something great with others. If you’ve ever asked yourself, “How to build a strong team?” — this book is your step-by-step guide.

The DIY Workshop Kit is great if you want to run the session yourself. It includes all the materials you need, with clear steps and guides. You can use it your way, at your own pace. Think of it like a complete playbook that helps you lead a meaningful and fun team session. The Facilitator-Led Workshop is for when you want someone else to run the session. Our trained facilitators will guide your team through stories, music, and group activities. Everything is prepared and presented for you. You just bring the people, and we take care of the rest.

You’ll get handouts, song cue sheets, reflection guides, video clips, a facilitator script, and prompts for unforgettable group discussions. It’s like getting a tour bus full of Beatles wisdom delivered to your office.

This workshop is designed for leaders and teams who want to improve how they work together. It’s perfect for companies, peer groups, classrooms, sports teams, and any setting where teamwork matters. If you're looking for fresh, meaningful ways to build trust, communication, and collaboration, this is for you.

Not at all. But don’t be surprised if you walk away humming “Come Together.” The workshop uses the Beatles’ story as a framework for deeper lessons in teamwork, leadership, and creativity. You’ll leave with practical takeaways whether you’re a lifelong fan or just learning that Ringo isn’t short for flamingo.

The DIY Kit is flexible — you can run a session in 90 minutes or stretch it across a full-day retreat. Facilitator-led sessions are typically lasts 90 minutes or a full day, depending on your needs.

I am a business leader, leadership coach, and lifelong student of excellence. After a brief legal career, I spent 32 years as CEO of Absher Construction Company, a family business where I led transformative growth through strategic leadership and team development. My Beatles-inspired leadership workshops have been delivered to YPO and EO chapters, college classes, corporate retreats, and community groups.

When I speak, I don’t use corporate buzzwords or boring slides. I tell real stories. I bring together what I’ve learned as a CEO, a leadership coach, and someone who’s been obsessed with The Beatles since childhood. I use music, humor, and heart to make big ideas feel personal. Every keynote is packed with business advice that’s clear, relatable, and ready to use.

Absolutely. Beatles music is woven throughout the experience — sometimes as audio, sometimes as video, always as inspiration. It’s a keynote that gets your head nodding and your heart beating.

If your audience values teamwork, creativity, and soul in leadership, My message will hit the right chord. Perfect for leadership retreats, YPO/EO forums, industry conferences, and company offsites.